A recent study conducted by the Food Advertising to Children and Teens Score (F.A.C.T.S) explored the ways that advertising sugary drinks has changed over the years, and how it has affected sugar intake. Studies show that advertising exposure to sugary drinks is correlated with increased sugar consumption. In the past, beverage companies heavily advertised sugary drinks to children. Recently though, local communities and policy makers have taken action to try to reduce the amount of sugary drink advertising that kids are exposed to. We’re moving in the right direction, but we still have a long ways to go to get advertising and sugar intake to a healthy level.
Dangers of High Sugar Intake
Not only does sugar contribute to cavities and poor dental health, but it also can increase the risk of obesity. According to Dr. Terry Schraeder, Americans consume approximately 88 grams, or 22 teaspoons, of added sugar per day. The World Health Organization recommends that women should not consume more than six teaspoons of added sugar and men should limit their intake at nine teaspoons per day.
Advertising to Watch out For
You probably don’t even realize that you and your kids are being affecting by sugary drink advertising. Here are a few things to watch out for:
- Product Packaging – Drinks that are loaded with sugar often feature nutritional-related messages, such as “Get an extra boost of Vitamin C!” to persuade consumers that the drink is healthier than it really is. Before falling for the claim on the packaging, check the nutrition label to get the full picture. Also be careful when it comes to promotions on packaging, such as a sweepstakes, as this can also sway buyers in an unhealthy direction.
- Beverage Company Websites – While there has been decline in the number of children visiting these types of websites in recent years, there are still many beverage company websites that attact more kids and teens than adults. Watch out for websites like MyCokeRewards.com, and Coca-ColaScholars.com.
- Social Media and Mobile Apps – Beverage companies are at the top of their game when it comes to social media marketing, and depending on the age of your kids, they may be exposed to this new form of advertising on a daily basis. If your kids are old enough to use social media and mobile apps, they could be interacting with, and even contributing to the advertisement of sugary drinks!
What do you think about sugary drink advertising? Is it headed in the right direction? Does it matter? Share your thoughts in the comments below!
Contact Dr. Wolnik Today
If you have high sugar intake and need dental care to improve your oral health, contact Dr. Wolnik today!
6363 York Rd, Ste 202
Parma Heights, OH 44130
Phone: (440) 888-5055
Email: [email protected]
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